When we live our lives so publicly, people can get confused by the different personas we have online. If you’re a business professional by day, but a party animal at night, someone doing research about you online will be confused by who you really are and if they can trust working with you.

I once knew of a financial advisor who posted about his extravagant vacations while his client’s portfolios were in shambles. What you put online can change someone’s opinion of you in an instant and not always for the better.

In today’s social savvy world, people have more access to us than ever before. A simple search of your name can shape someone’s opinion about you even if they’ve never met you.

Your social network is comprised of friends, acquaintances, professional colleagues, clients and employees. The lines are blurred. It’s not uncommon for an employee to be Facebook friends with their boss, or for someone to hire a friend from their social network to do a project.

For all these reasons, it’s more important than ever to be in tune with your personal brand, your online reputation and how it fits into every aspect of your personal and professional life.

If you are curious about how your personal brand relates to others or how you can use your personal brand to communicate who you are at your best to the world, I can help.  Contact me to set up your personal branding consultation today.