FPM BLOG

Archive for MARKETING

International Women’s Day: Building and Promoting Brands as an All-Women PR + Marketing + Story of How FPM Came to Be / Sarah’s Story

March, 8 2026 / FPM NEWS, MARKETING, NETWORKING, PERSONAL BRANDING, PUBLIC RELATIONS, SOCIAL MEDIA / Comments Off on International Women’s Day: Building and Promoting Brands as an All-Women PR + Marketing + Story of How FPM Came to Be / Sarah’s Story

Author: Sarah Wadle The Story of First Position Media  People often ask how a media agency gets started. The truth is, it begins one conversation, one step, and one solution at a time.  First Position Media probably started the moment I spoke my first words. As a … Continue reading →

Branding vs. Marketing: What’s the Difference — and Why Branding Comes First

January, 31 2026 / MARKETING, PERSONAL BRANDING / Comments Off on Branding vs. Marketing: What’s the Difference — and Why Branding Comes First

difference between branding and marketing

One of the questions I get asked most — by clients, colleagues, and even friends — is some version of: “What’s the difference between branding and marketing?”  They’re often used interchangeably, but they’re not the same thing. And more importantly, they shouldn’t be treated the same … Continue reading →

Content MADE

January, 20 2026 / FPM Testimonials, MARKETING, PUBLIC RELATIONS, SOCIAL MEDIA / Comments Off on Content MADE

content MADE

Content creation and influencer marketing continues to be one of the most effective digital marketing strategies for brands looking to increase awareness and engagement. While the practice has been around for more than a decade, the growth of social media … Continue reading →

Where We’ve Been

September, 13 2025 / FPM NEWS, MARKETING, PERSONAL BRANDING, PUBLIC RELATIONS, SOCIAL MEDIA / Comments Off on Where We’ve Been

Public relations and digital marketing agency in Connecticut and New England

We are so happy to be back and growing our online presence, and we promise the wait was worth it. Over the past nine years, we’ve been hard at work perfecting our craft and preparing for this exciting new chapter. … Continue reading →

How My Personal Brand Explains Why I Love the Olympics

August, 19 2016 / MARKETING, PERSONAL BRANDING, TRAINING / Comments Off on How My Personal Brand Explains Why I Love the Olympics

I’ve always been obsessed with the Olympics… and now I know why.  It’s not because I’m a competitive athlete or a sports fan. It’s because it’s my nature. My fascination with the Olympics began in seventh grade. I remember creating … Continue reading →

Connecticut’s Official #Instameet – Essex, CT

November, 9 2015 / MARKETING, NETWORKING / Comments Off on Connecticut’s Official #Instameet – Essex, CT

On November 1st, approximately 40 bloggers, photographers, and interested parties gathered to discover Connecticut’s Official #Instameet #letsmeetct.  Did you just way “what’s that”? The Connecticut Office of Tourism in partnership with Janeivy Hilario partnered for a photowalk in historic, Essex, CT starting … Continue reading →