One of the questions I get asked most — by clients, colleagues, and even friends — is some version of: “What’s the difference between branding and marketing?” They’re often used interchangeably, but they’re not the same thing. And more importantly, they shouldn’t be treated the same … Continue reading
FPM BLOG
Content MADE
Content creation and influencer marketing continues to be one of the most effective digital marketing strategies for brands looking to increase awareness and engagement. While the practice has been around for more than a decade, the growth of social media … Continue reading
Recent Manufacturing Events
Sarah Wadle wrapped a busy week with our clients, Reno Machine Company, TM Industries, and Design Company, by attending several key manufacturing events highlighting the Connecticut aerospace and defense industry, including the state’s inaugural Aerospace and Defense Conference, a special … Continue reading
Where We’ve Been
We are so happy to be back and growing our online presence, and we promise the wait was worth it. Over the past nine years, we’ve been hard at work perfecting our craft and preparing for this exciting new chapter. … Continue reading
Cannes Lions International Festival of Creativity 2025
An experience like no other! Our intern Christina Grace, a junior studying Advertising Management at the University of Miami, participated in the Cannes Lions International Festival of Creativity last month, an annual event that brings together the best voices … Continue reading
New Client Announcement | Ellafi Federal Credit Union
We are so happy to introduce our newest client, Ellafi Federal Credit Union! Serving the Middlesex and New Haven counties and chartered in 1935, Ellafi’s brand reflects a bold and important mission: to Empower and Lead women+ with the goal … Continue reading
Client Planning | Reno Machine Company
We’ve been BUSY meeting with our clients, both in-person and virtually, to map out an exciting year of projects ahead! This week’s talent acquisition meeting with Reno Machine Company in Newington kept us focused on marketing and recruiting. Stay tuned. … Continue reading
Wine Wednesday at Carbone’s Prime
Thank you, Carbone’s Prime for hosting Julius Angelini of Angelini Wine and Marcy Jones with WFSB TV for the first Great Day Connecticut Wine Wednesday of the new year! This segment showcased an exceptional lineup of wines: Lone Birch Riesling, … Continue reading
Why Personal Branding is Important in a Social Media Obsessed World
When we live our lives so publicly, people can get confused by the different personas we have online. If you’re a business professional by day, but a party animal at night, someone doing research about you online will be confused … Continue reading
How My Personal Brand Explains Why I Love the Olympics
I’ve always been obsessed with the Olympics… and now I know why. It’s not because I’m a competitive athlete or a sports fan. It’s because it’s my nature. My fascination with the Olympics began in seventh grade. I remember creating … Continue reading
