I’ve always been drawn to creativity. As a kid, I loved art, creative projects, and anything that gave me the chance to make something unique. Saturday morning art classes became part of my routine, and if there was a creative element … Continue reading
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Branding vs. Marketing: What’s the Difference — and Why Branding Comes First
One of the questions I get asked most — by clients, colleagues, and even friends — is some version of: “What’s the difference between branding and marketing?” They’re often used interchangeably, but they’re not the same thing. And more importantly, they shouldn’t be treated the same … Continue reading
